For this project, I explored the LEGO brand and sought to create an engaging in-store installation. I focused on interactivity and developed a concept incorporating Braille, offering both educational and playful elements. The resulting design is a personalized, interactive experience where children create their own Braille-embossed LEGO keychains. This "LEGO Braille Creation Station" features boards with raised Braille letters, allowing children to spell their names or messages using LEGO Braille bricks. A scanning mechanism then reads the message and dispenses a personalized keychain.It reinforces LEGO's commitment to inclusivity and accessibility, offers educational value by introducing children to Braille, and provides a memorable, brand-aligned experience that encourages creativity and learning.