BRAND BRIEF
Ephemeral Beauty is a skincare brand that embraces Japanese beauty traditions, blending natural ingredients with a balanced approach to nurture and protect the skin.
TAGLINE
“Rediscover your natural radiance”
CONCEPT WORDS
Timeless · Natural · Serene · Luxurious · Authentic
TARGET AUDIENCE
Urban wellness-focused individuals (ages 25–45) who value natural, premium skincare rooted in self-care, sustainability, and mindful living.
BRAND POSITIONING
A premium skincare brand inspired by Japanese beauty traditions, positioned at the intersection of nature, balance, and refined simplicity.
LOGO IDEATIONS
FINAL LOGO
TYPOGRAPHY AND COLOR
INITIAL SKETCHES
PDP Variations
FINAL DIELINE
ADDITIONAL NOTE
