BRAND BRIEF
Quetzal is a lighthearted and enjoyable chocolate brand guided by strong values. It balances fun, vibrant design with a deep sense of empathy, responsibility, and adventure.
TAGLINE
“A sweeter change for the wilder world”
CONCEPT WORDS
Playful · Ethical · Compassionate · Adventurous · Inspiring
TARGET AUDIENCE
Gen Z: Socially conscious consumers drawn to ethical storytelling.
Parents: Health-aware buyers seeking responsible indulgence.
All Ages: Animal lovers passionate about sustainability and compassion.
Parents: Health-aware buyers seeking responsible indulgence.
All Ages: Animal lovers passionate about sustainability and compassion.
BRAND POSITIONING
Positioned for upscale retail environments, merging luxury with ethics to attract socially conscious consumers and stand apart from mass-market chocolate brands.
Logo Ideation
FINAL LOGO
TYPOGRAPHY AND COLOR
INITIAL SKETCHES
FINAL DESIGN
FINAL DIELINE
Physical Comps
