BRAND BRIEF
Rewild reimagines Central Park Zoo as an immersive space that reconnects adults with their sense of wonder, curiosity, and play through emotional and interactive experiences.
TAGLINE
Your Gateway to the Wild.
CONCEPT WORDS
Playfulness · Interactive · Curiosity · Wonder · Imagination
TARGET AUDIENCE
Young adults, friend groups, couples, tourists, and older visitors seeking meaningful, playful, and emotionally engaging experiences with nature.
BRAND POSITIONING
Positioned around purposeful connection and emotional engagement, Rewild transforms the zoo into a space of exploration and learning for all ages.
LOGO IDEATIONS
FINAL LOGO
TYPOGRAPHY AND COLOR
MASCOT DESIGN
BROCHURE
IDEATION
BROCHURE
FINAL
PACKAGING DESIGN
IDEATION
PACKAGING DESIGN
FINAL
Photo Safari Quest
LOW-FIDELITY WIREFRAME
COLOR AND TYPOGRAPHY
FINAL SCREENS
